During my final semester at Fort Lewis College Durango - I created a project to focus on creating a cohesive brand identity for a music festival of my choosing. For this research I received the “Undergraduate Research Scholar Award“ by Fort Lewis College. My selection was “Tomorrowland” - a EDM festival based out of Belgium that creates new and engaging themes each year. This format of the festival allowed me to develop my own theme that centered the rave music subculture’s concept of “P.L.U.R.“ (peace, love, unity, and respect) and decided to summarize that concept into one word: